Hi {!firstname},

Welcome to the second of a five-part series designed to answer your most pressing questions about publishing your content through the Internet's largest retail outlet: Amazon! Yesterday we covered the tip of the copyright iceberg. Today we're going to tackle something a little less intimidating – pen names.

For centuries, authors have published under different names for a variety of reasons. Sometimes they write in multiple genres and don't want to confuse their audiences. Or sometimes they write about topics they don't want to discuss with their mother. Or sometimes they just want to protect their privacy. 

If that sounds a lot like running an online business, you're right. Lots of bloggers and Internet marketers operate under a pen name for those and many other reasons. Lucky for us, Amazon recognizes the need to allow the use of pen names, so you don't have to worry that you'll be "outed" just because you publish your content on Amazon. 

The only thing you have to do is put your pen name in the spot on Amazon's form where it asks for the Author Name. That's it. You're done! Now your mom will never know that you earn all your living writing about online dating. 

Happy Publishing!
[SIGNATURE AND LINK]

P.S. Even though you publish under a pen name, you still get paid in your own name. And we'll talk about how much you get paid in our next email, so stick around!